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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Penske said to be considering bid for GM's Saturn

Roger Penske is considering a bid for General Motors' Saturn brand, a source familiar with the auto entrepreneur's plans said today. Penske is studying the issue but has made no proposals, said the source, who spoke on condition of anonymity. Penske, whose Penske Automotive Group dealership chain distributes Daimler AG's Smart microcars in the United States, is the second entity known to have an interest in Saturn.

Japan quake delays redesigned Nissan Titan until 2014 model year

The March earthquake in Japan has forced NIssan to delay the introduction of the revived Titan pickup until the 2014 model year. The quake required a redeployment of engineers to get Nissan production back into operation, says a top Nissan executive. "We will come out a little later now," Andy Palmer, Nissan Motor Co.'s executive vice president for vehicle planning and program management, told Automotive News during the Los Angeles auto show.